Creatives from Ukraine Konstantin Lyakhov and Daniel Lyakh, and their colleagues Sam cable and Kate Harrison, has created the world’s first “school” teaching the subtleties of advertising online. The project was called Bot Ad School (BAS) and works on the basis of bot Facebook Messenger.
The creators of the BAS offer seven training programs. The selection is made based on the skills a particular student and region of residence. The basis of the information provided in the “College,” – data and experience gained by the winners of international advertising festivals. In the context of learning in BAS students are taught portfolio creation, website development, take a course on a student advertising festivals, learn how to choose advertising Agency for internships and what to pay attention in the process.
The inspirer of the project Daniel Lyakh said that BAS came up with solely from a desire to help – when he came into advertising, he had to independently search for and study information, it took a lot of time and was devoid of any system.
“So I thought to gather all the necessary information in one place and give everyone the opportunity to learn how to create good ads would be very great,” he said.
The main goal of BAS, the creators – to make education in the field of advertising more accessible to young people from regions not having the opportunity to study at advertising schools.
BAS exists in seven regional versions of American, Asian, European, and also for Canada, UK, Australia, New Zealand.
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