The size of the budget of the PR company to depend on both the scale of the event and the possibility of attracting famous people and create a vivid reason. In order to save many of the techniques have to give. However, successful PR can exist at a minimal cost. It is only necessary to optimize costs and to make a decision what you should invest your money.
Forget about luxury gifts
Instead of the banal and expensive Souvenirs consider creating a creative email-postcards. Better yet, send handwritten letters. Such an archaic approach will distinguish you from the huge mass of other people’s congratulations. You can also record the interesting video greeting from all employees, which your partner will remember for a long time.
Start with internal PR
In view of the crisis should abandon the luxurious corporate events and to allocate funds for PR within the company. Should organize special seminars to enhance the skills of staff, to conduct master classes and specialized trainings. An interesting solution is the creation of a corporate library that will allow employees to educate themselves on the job. Increasingly, companies are spending holiday budget to charity, informing their partners. Such social direction improves the company’s image in the market.
Virtually any company has the ability to create original infopovod for the media. Statistical compilation, analytical indicators, interviews with experts – all this may be of interest to journalists. Just need to showcase their company in a new way, to provide interesting information about their work. Tell us about new personnel management systems, custom jobs, competitions and all that, what has not yet reached the competition. If you can interest the media, the publication will cost you virtually nothing. The main thing – do not overdo it during communication with journalists, promoting template press releases and banal ideas.
Collaborating with partners the event
Dividing with partners, the cost of the event, you both get the desired result. In addition, the exchange of client databases to each other and mutual support in the organization can bring a huge success for both parties.
Also do not forget about the communities where your target audience is. Agree with the organizers about the implementation of your company in the work of such clubs and guide the promotion of services or products. For the joint of interest, you can also hold mutual brand promotion with colleagues in the industry who need the same target audience.
Take part in industry exhibitions
In order to use big event for their own purposes, should agree with the organizers on a small barter. For example, providing information partnership, please specify the investment of their promotional materials in packages of participants. Because of this to build their own advertising stand is not necessary.
Based on a barter relationship, you can establish mutual working tools, email marketing and other digital opportunities. This will allow you to do without buying expensive premises, which takes the main advertising budget.
Use the power of the Internet
During the work of PR specialists are hoarding a huge amount of material about the company. Use them for the Foundation of the corporate blog and creative e-mailing. Generating stations can charge interest to employees and to distribute the workload among the divisions – thus, it won’t hurt the workflow. The result is an additional tool of communication with the target audience, which is absolutely free.
According to the materials: e-xecutive.ru