Digital technology such as interactive marketing, mobile apps and cloud services, dramatically changed the work of business in the world.
A huge role in digital innovation has played a mobile technology. They provided an opportunity for large companies to optimize most business processes, and increase effectiveness of communication with clients, opening up new opportunities for the development of the market.
But most of all noteworthy digital Analytics, which allows marketers regularly analyze the effectiveness of its activities.
According to marketers, digital technologies are able to provide new sources of income. It is especially important to use them in a comprehensive manner that extends the possibilities for transformation.
The research of consulting company Accenture, which specializiruetsya in the field of management and information technology, were analyzed advances in digital developments over the last year. Accenture has researched the demand from different industries in 15 countries, with 85% of them had revenues over a billion dollars.
At the moment, the adaptation to digital business is the key to success. The possession of two or more Internet technologies warrants to the company, the performance improvements depend on its competitiveness and economic growth.
Most attention is paid to development of cross-channel Commerce, which provides an increase in the number of customers and new sources of income (48%), increase in the activity of distribution of goods in the market (46%), the development of client knowledge and involvement (46%), prompt response to needs (45%) and the development of new markets (45%).
Such results can be achieved based on the analytical data. That’s why the majority of marketers (34%) believes the digital Analytics fundamental area of digital technologies.
A huge number of companies (87%) are convinced that thanks to the research Department, they were able to achieve tremendous success. Of course, there are still many unresolved problems with the safe implementation of digital technology in work and also the technical aspects of the implementation of digital marketing.
An interesting observation in the study of the work of the digital world in marketing is a direct relationship of profitability with the integration of technological innovations into its work. As it turned out, more successful companies are more willing to show initiative for implementation of a wide range of digital technologies. While small firms believe that the development of new working methods will be a daunting task and may even hurt business.
Many of the companies (64%) do not have sufficient budget for the implementation of digital innovation, with half (51%) are not even considering such a possibility, considering that not cope with the integration of technology.
Thus, it is the enthusiasm of the leaders in the first place will help the company to increase its profits by using the techniques of digital marketing. It is possible, which will allow you to keep one step ahead of their competitors. Boldly stepping into a new era of digital technology, any company is able to achieve great success in the shortest possible time.
There are several direct benefits of adopting Internet technologies:
- Modernization of the working processes in the company
- Exploring new markets
- Additional ways to earn income
- Development of customer engagement
- Rapid response to customer requests
- A quick demonstration of the new products available on the market
- Improvement in customer service
At the moment, many companies have had some success in working with digital developments. Now marketers are no doubt that Internet technology can open new business horizons.
According to the materials: rusability.ru