Webinar as a primary sales tool during a pandemic| 15.10.2020
Because of the epidemic of the coronavirus development of Internet Commerce has accelerated. The world today has reached the level that is predicted to achieve only by 2025.
The business uses the platform to conduct webinars to meet the growing demand from buyers. According to the resource
rbc.EN, for the period of the pandemic, the number of registered purchases online grew by 1200% and mobile app downloads increased by 300%.
Against the background of economic crisis, these figures indicate only one way — to actively develop business in the e-Commerce business. Otherwise there is a risk of losing the business or
a big part of it.
In order not to waste efforts in trying to strengthen direct sales, you should think about how to grow a loyal audience and to ensure a stable profit of the company for the years ahead.
To establish contact with potential buyers with the prospect of long-term relationships will help webinars.
What is a webinar?
This kind of video conferencing, online meeting, presentation of goods, services or information products via the Internet. Often webinars are held in the workshops or in the “question and answer”.
There are several reasons why you should start using webinars to communicate with clients and sales today.
Online activities easily to demonstrate care for customers. For example, talk about what in your cafe, shop, clinic is now held regular disinfection, buyers and
staff is provided with antiseptics, masks, and the cashier refused to cash payment for added security.
If before your business only works offline, tell us that now goods and services can be ordered online. Contactless organize the delivery and inform about the new service target audience.
All this increases the customer loyalty to the product and company, and also attracts new customers.
When you conduct a webinar, inform customers about the upcoming event via email, instant messengers or social networks. By the way, through social networks you can also stream a videoconference live
live. For example, webinaryou platform ClickMeeting is available to stream the video via Facebook and YouTube.
Online tools will help you communicate with customers, especially when closed objects offline. Right now you can declare your free delivery, try to sell the position which
always been a high demand to send trigger messages or letters, to revive the frozen chat rooms, groups, reset current offers or to start a flash mob.
Don’t forget about the social side of the business. Try to make a contribution to the fight against the pandemic, and tell us about their achievements during the webinar. For example, companies that deal with clothing
beginning to sew masks, and manufacturers of detergents establish serial production of antiseptics.
How is a webinar?
Choose a current topic, for example: “How to safely buy products online?”
Build the right the structure of the event:
1. First, tell us what to pay attention in the first place, what are the signs of a conscientious seller that you want and need to save money and in some cases it is better not to do it.
2. Close your objection, explain why you have cheaper, more convenient, cheaper to order specific products or services. Give illustrative examples with numbers, reviews and other
3. In the end, usually comes the selling part where the voicing of the final offer. For example, offer to buy a product or service at a discount.
How to sell using webinars?
The main thing to understand that online activity is not worth doing the sale “in a forehead”. First and foremost, a webinar is a workshop or lecture, which in itself is real and quite high
the value for the audience helps to solve the specific problem of potential buyers.
Webinars as a sales tool is good because attract people the opportunity to communicate with each other. Which is especially important during a pandemic.
Additional benefits of webinars
People like to buy from people. The webinar is always the speaker, people acquainted with him as with an expert, feel more comfortable than the face of a faceless company or an unknown brand. If
the presentation of the material like audience loyalty to a product increases, the output of the business you receive the more customers and sales.
After completion of the online activities you can monetize. For example, using the function “autovainera” on the platform ClickMeeting convenient to launch and to announce the event in the automatic mode,
connect a partially or fully moderated chat, as well as collect applications and sales.
Why webinars sell well during the pandemic and crisis?
A webinar is a powerful and proven tool of warm-up of the target audience. He literally created in order to close the objections, the doubts, answer the questions and to gently push the person
So each company that you worked or going to work on the Internet is worth at least to test sales using webinars.
For example, one of firms on repair of the recently conducted webinar on “How to calculate how much it costs to repair the apartment?”. Mega topical subject in crisis and at the same time a great way
to demonstrate expertise. On this webinar, the repair technician could tell, as the company strictly controls the quality of work and offered the audience their services.
This approach to a few loyal customers from a single webinar is not difficult. Especially when you consider the long term maturation of customer for repair services, we can assume, what else
some people turn a few weeks or months.
Such techniques and approaches a lot. If you think about it, really useful, attractive and selling webinar is easy to organize for any business, regardless of niche.
So to try to raise the audience loyalty and sell anything via webinar is definitely worth. At least you do not risk anything, as the max — start another channel for rapid growth
And not to spend money at the initial stage, enjoy a 30-day free period, which offers webinaria platform ClickMeeting.