83% of Ukrainian Internet users visit YouTube at least once a month. 55% — visit the site daily. These results were obtained in the course of their own research the YouTube Audience Profiling Study 2016.
What else the company found out about the specifics of Ukrainian users? The main part of the local audience is the younger generation — 70% of users are 16-24 years of videos are watched every day.
96% of users go to the site, sitting at home, 18% — from work or from school, every fifth — on the road or from another location outside the home. For many (59%) to view movies — the usual evening routine.
What Ukrainian audience waiting for opening YouTube? First of all, oddly enough, a new information — sharing the uses 81% of visitors (35% of them noted that YouTube, published unique content, which is not found in other sources). In second place is entertainment. This is important for 70% of users. YouTube allows you to escape from everyday things, find inspiration or watch a video related to Hobbies and interests.
YouTube for watching videos is used more often than the TV. 31% of users say: due to the use of the TV broadcasts they started to include much less. One of the advantages of video platform — the ability to interact with her. So the video here is poured 56% of users, but on certain channels I subscribe to 57%. The most popular are the video categories: music (46%), humor (37%) and workshops (33%).
In its study YouTube analyzed the specific behavior of users from different countries. In Ukraine interviewed for this 1251 person over 16 years.
The obtained statistics show that YouTube has become a popular channel for communication with the audience. How effectively to move here, read our advice.