Want to expand your client base, increase brand awareness and at the same time become an expert in your field? Create a themed blog where you can share important information related to the services or products that you promote.
Over time, finding interesting questions and news on the subject becomes more difficult. So you can begin to release content on the other, have not yet mastered the topics. There are several reasons for such a strategy.
1. Wider audience reach.
When you will become an expert in your field and gain a fairly large active audience, start to add publications on other topics that will interest readers. They can be associated with the theme of the brand can be something completely new.
2. To attract new customers.
The material should be focused on the readers are of two types:
- those who know that they need your product;
- those who have not yet decided if he needed it.
The content is not on your niche will attract readers from the second group. Choosing a wide range of topics, you make connections with people who know nothing about your product.
3. The ability to Express yourself.
Consider the style and tone of the narrative. New themes allow you to Express your thoughts and personality that is difficult to do within the same niche topics. Readers like to see that behind the brand there are real people who share their ideas, thoughts, experiences. This helps to build a trusting relationship.
4. Increase traffic from social networks.
Engage in guest posting, that is, post your articles on other sites, channels, groups and public servers. People who have read your article on someone else’s resource, you may be interested in and go to your page in social networks or website. You can also post articles from thought leaders on your website. This will increase the customer base by the readers of experts who have written articles.