Yuri Efrosinin became President of the Association “ASTRA”Ekaterina Aleksandrova | 06.10.2020
After the untimely death of the founder and first President of the Association of strategic outsourcing “ASTRA” Sergei Macedon in June 2020, as the new President following the meeting of the Board
“ASTRA” elected Executive officer of Kelly Services, a Board member of the Association Yuri Efrosinin.
Yuri is a long – standing active participant in the projects of the Association “ASTRA”, a renowned expert in the field of outsourcing business processes and supporter of the development of the market for growth opportunities
companies-members of the Association.
It is planned that a large role in the life of the Association will play the Board. In the updated composition of the Board of “ASTRA” entered Lyudmila Shusterova, partner at BDO Unicon Outsourcing, Maxim Chubak, Director
marketing Burservis and Ivan Sachkov, Director of development at Atos.
According to Yuri Efrosinina, the first task of the Association will be held in 2020 anniversary commemorative events dedicated to the decade of “ASTRA” and the memory of its founder, as well as the organization
open the expert Council, which will include key Russian and international experts of the outsourcing industry.
Support for the new President expressed not only Association members, but also international partners ASTRA. So, intentions to continue active cooperation on the development of outsourcing has already expressed Matthew
Shocklee, Founder&CEO of Global Sourcing Optimization Services (US); Debi Hamill, CEO, IAOP; Kerry Hallard, President of Global Sourcing Association (GSA, UK); Dawn Tiura President and CEO
SIG, The Network for Sourcing Executives; Javier Peña Capobianco, Secretary General of Latin America Associacion of Service Exporters (ALES, Uruguay, LatAm) etc.
Yuri Efrosinin graduated from the Volgograd Polytechnic Institute, Volgograd state pedagogical University, specialty “Social work”. He worked as an engineer
at the Volgograd motor plant and in various positions in industrial and public administration.
Since 1992 worked as a regional Director in several international FMCG companies in Russia, where it was at the forefront of building a distribution network, and then headed the Moscow Office
Unilever. For more than 13 years accumulated experience in building and managing sales processes and marketing.
In July 2005 he went to work at “Kelly services” as Director of the division and brought to market with the professional field of recruitment: Kelly Engineering resources, IT Resources, Financial
resources and Scientific resources.
In 2010 he headed the Department of the Kelly Outsourcing and Consulting (Kelly OCG, the Outsourcing and Consulting Group). One of the important achievements of Kelly OCG was unique for Russian integrated
program decisions on personnel for the organizing Committee “Sochi 2014”. Ran the program for 2010-2014, it included the outsourcing recruitment (RPO and MSP), more than 4,000 staff
and program career counselling for employees of the organizing Committee “Sochi-2014”. For the successful implementation of the program received the award of the RF Government and the President. Headed by 2019.
also, the Department is “Kelly” on mass recruitment and project solutions.
Yuri is part of the global team “Kelly “outsourcing business processes (BPO) and consulting services in the field of management personnel and represents the company Kelly services in
international organization of professionals in outplacement and career counselling Career Partners International (CPI). With 2014 in chairing the development Committee VRO
Association “ASTRA”, Russian branch of IAOP (International Association of Outsourcing Providers). Included in the rating “Top-1000 Russian Directors”.
Yuri Efrosinin is a member of the editorial Board and one of the authors of the book “Outsourcing in modern business strategies”, the first Russian textbook on the use of outsourcing, published in 2019.