Company Zoom on to your online conference Zoomtopia announced the launch of a public beta version of the service free and paid online events’s onzoom, as well as the Zapps product for the integration of third-party applications from Salesforce, Slack, Dropbox, and other companies.
Company Zoom Video Communications (ZM) Wednesday on his online conference Zoomtopia has introduced two new service’s onzoom and Zapps, which should enhance audience reach customers and increase profits.
Despite the announcement of many new opportunities for customers of Zoom that appeared or will soon appear on the platform of the company, shares Zoom fell on Wednesday.
Since the beginning of the year shares Zoom showed an incredible increase of almost 650%, which is radically different from the growth of the common market, – to compare the technological index Nasdaq Composite over the same period increased by 31%.
Zoom the company, which originally focused model of its platform-video conferencing for commercial use, expanded access to everyone and had an incredible increase in the number of users worldwide during a pandemic.
In the course of the conference guide company Zoom has made it clear to investors that do not aim to compete with the platforms Teams from Microsoft (MSFT) and Google Meet from Google Inc (GOOG, GOOGL) and other companies. Instead, Zoom is committed to the integration of services and partnership with many technology companies, providing a wide selection of apps that customers can use while working and communicating through the platform Zoom.
This will potentially expand the audience of paying customers Zoom, and may become a competitive advantage in comparison with similar services.
Previously, the company added features of cloud telephony (Zoom Phone), licensed equipment for conference rooms (Zoom Rooms) and equipment for conferencing for consumers (Zoom for Home).
The online service’s onzoom events
Zoom has announced the launch of the public beta platform for online’s onzoom events. In the US the service is available from the environment for users with accounts Zoom around the world’s onzoom will appear in 2021.
The company said that’s onzoom allows you to “create and conduct a free, paid and charity events to raise funds. Organizers can promote their business, expand the reach of new audience and get paid for their services”.
Zoom accepts payments using credit cards or PayPal (PYPL). On the new web site OnZoom.com. the company will provide a catalog of actions that users will be able to join online. The number of people that can attend a particular event will depend on the subscription level of Zoom.
The company has announced a partnership with such content partners as WW (formerly Weight Watchers), which hold regular seminars on healthy lifestyle.
Like’s onzoom products have Facebook (Now Pages) and other companies, including companies Eventbrite and Live Nation, which spetsializiruyutsya on selling tickets for events.
Integrate third-party applications using Zapps
The new service Zapps Zoom was named as “one of the biggest innovations” in the history of the company.
Zapps allows you to embed third-party applications in online conferences and seminars on the platform Zoom Video. According to the company, Zapps give users the ability to be more efficient and effective without the need to switch applications on your desktop.
“The purpose of Zapps – to improve cooperation before, during and after the meeting,” said Ross Mayfield, head of product integration at Zoom.
Zapps run with more than 25 partners applications including Salesforce (CRM), Dropbox (DBX), Trello, Slack (WORK), Survey Monkey, Asana, Box, Zendesk and Coursera. According to Zoom, Zapps will be available for free and paid users later this year.
As a partner within the Zapps Zoom also added a MURAL company – a leading technology company that provides online service of co-creating visual images for teams in real time.
On Wednesday, during an online-meeting with analysts CEO of Zoom Video Eric yuan made a number of important statements:
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“Chat is a very important feature for our General use. Our main priority is to improve the integration of chat, video and voice.”
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“Customers are happy with the current sidebar chat Zoom during video conferencing, and the company is not interested in the pursuit of Slack, and Microsoft Teams, venturing into the market. We did very well integrate with Slack and Teams”.
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“We give clients flexibility. We have a very open approach. We are not saying we want to create a private chat to compete with others. I don’t think we need it because our goal is to improve the quality of the broadcast video and voice.”
Other innovations Zoom
During the conference, on Wednesday, the company Zoom stated that his function is more high-level data encryption, announced in June, will be available for all users in the preview for next week.
The company also announced new enhancements of a communication platform that will help devices such as a Portal from Facebook and Amazon Echo, broadcast video conferencing Zoom.
Manual Zoom noted that over the past year on the platform Zoom Video more than 3 trillion video calls, with daily on the platform involved more than 300 million users.
“We believe that the future will be a combination of working from home and going to the office that creates the need for devices (including automotive) and applications that will take it into consideration,” said gene. Director Zoom Eric yuan.
