Burger King, one of the largest fast food chains in Russia, is well known for its creative approach to advertising. Recently, she again demonstrated their skills.
With the assistance of the Studio “Klaiber” the company has produced outdoor advertising two products: its the biggest Burger from the menu (“Baconizer”) and coffee.
What is this? The fact that posters placed in public toilets of Moscow. And have come up with appropriate slogans: “Go big?” – for Burger and a “Push for a cheerful day” for coffee.
From the point of view of marketing is flawless: coverage of the huge, slogans, perfectly pitched. That’s only appetite is still gone, right?
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