Amazon is making its Prime subscription offer more expensive in Germany. With a monthly payment, it will cost 8.99 euros instead of the previous 7.99 euros and 89.90 euros will be due per year instead of the previous 69 euros. Amazon justified the price increase on Tuesday with “general and significant cost changes due to inflation, which are based on external circumstances beyond our control”.
The change applies “at the earliest with the due date of the next payment, on or after September 15, 2022,” it continued. The world’s largest online retailer also pointed out in the announcement on Tuesday that it was the first increase in Germany since 2017 and that the offer had been expanded, among other things, in video streaming.
Prime is an important customer loyalty tool for Amazon. Subscription customers get free shipping from Amazon and participating retailers on the platform even without a minimum order value and can also access video and music streaming, among other things. In the home market of the USA, Amazon had already announced in February a price increase from 119 dollars (about 116 euros) to 139 dollars (136 euros) with annual payment.