Apple has introduced a new line of iPhone 5G: iPhone 12, 12, iPhone mini, iPhone Pro and iPhone 12 12 Max. The reaction of analysts to the presentation was a repeat of the predictions of a new “cycle of updates” iPhone consumers, especially in the United States and China.
Apple (AAPL) on Tuesday took place against the background of waiting to start a new cycle of growth of iPhone sales since the smartphones first gained the support of the wireless standard 5G. Coating 5G will allow users to transfer data 10 times faster than the current 4G LTE technology.
China overtook the United States in the launch of a 5G network, as Chinese brands Huawei and Xiaomi based on Android platform ahead of Apple releasing their smartphones with a 5G before.
“Currently in China, 5G is not a premium feature, it is a mandatory function,” said Nicole Peng, analyst with Canalys smartphones sector in China.
Peng has confirmed that the launch of 5G “will cause a new wave of replacements of phones” for Apple in China until the end of the year and the first quarter of 2021.
Canalys expects that by the end of 2020, 50% of phone owners in China will use the device 5G, as networks and phone brands are actively promoting their implementation. Around the same time, only 29% of phone owners in the U.S. will use devices 5G, because the infrastructure in the country until late with the launch of a new communication standard.
However, yesterday at the presentation of Apple CEO of Verizon (VZ) Hans Vestberg said that “5G just became a reality.”
Vestberg said that by the end of the year, the 5G network will be available in 60 U.S. cities. According to him, Verizon also includes its nizkovoltnoy the 5G network in more than 200 cities to provide broad coverage.
Here’s what Apple announced on October 13
Although later than usual annual time Apple introduced the iPhone with the 5G, and 12 new smart column HomePod mini, traditionally releasing new products before the lucrative winter holiday season.
The experts noted that the key differences in the new iPhone, in addition to supporting 5G, was the appearance of chips of its own production Apple A14 Bionic, which Apple called “the fastest smartphone chips to” improve the performance of cameras and the presence of a LiDAR scanner (iPhone Pro 12), which gives more possibilities of using augmented reality technologies.
iPhone 12, iPhone 12 mini
iPhone 12 in five colors has received a new higher strength 6.1-inch OLED display, Super Retina XDR and the initial price at $799. iPhone 12 will be available for preorder this Friday and will ship beginning October 23.
In all of its new products, Apple has improved the cameras features, adding night mode for each, including wide-angle camera, as well as the function HDR3, which “balances the elements in the frame”, while maintaining natural colors.
The company also said aluminum frame, more durable glass in the iPhone of the new line, giving them better protection from drops and better resistance to water ingress to the hull.
Apple chips A14 Bionic allow you to record in Dolby Vision, which can not even some professional cameras.
Apple called the iPhone mini 12 “the smallest smartphone in the 5G world.”
iPhone mini 12 has a 5.4 inch display and a price of $699, with the same features as a 6.1-inch iPhone 12. iPhone mini 12 will be available for pre-order on 6 November and will start shipping on November 13.
iPhone Pro and iPhone 12 12 Max
iPhone 12 Pro display 6.1 inch will be available at a price of $999 this Friday and will start shipping from October 23.
iPhone 12 Max got the display size of 6.7 inches and will be available at a price not less than $1099 on 6 November, the start of delivery is 13 November.
These models have improved characteristics of the case and “industry-leading IP68 waterproof”, and a LiDAR scanner to use AR applications with highly accurate and realistic measurements. According to Apple, the LiDAR also provides up to 6 times faster autofocus in low light.
iPhone 12 Max received a “camera system Pro” with the improvement of quality photo and video.
A new line of iPhone now comes with feature faster wireless charging via the magnetic charging device, but which must be purchased separately.
All models have an unlock using the Face ID feature, and is compatible with the technology of wireless charging MagSafe. Technology allows you to use the new iPhone with different accessories, including third-party, such as a storage pocket for credit cards and bills. There is also a charger MagSafe Duo, which allows you to simultaneously charge the iPhone and Apple Watch.
Apple gives the opportunity to buy new models at a more affordable price when connecting to the subscription packages AT&T and Verizon.
Apple also introduced new smart column HomePod, a mini – a smaller and cheaper version of the HomePod for $99, which will be available from Friday, November 6.
Market experts noted the efforts of Apple to improve its pricing policy, which makes it the iPhone is better in segmenting clients and improving their competitive quality in the highly competitive global smartphone market.