Barriers to digital business transformation: fall, overcoming and ponimaniya Blinkova | 06.07.2020
Forbes examines the question of barriers to digital transformation in the article “It’s Time To Break The Final Barrier To Digital Transformation”. Barriers there were many — from the requirements
regulators to the internal resistance and sabotage of the staff, but most of them almost imperceptible. Especially have smoothed the obstacle of quarantine measures against the coronavirus that causes huge
many people had to work in new ways, remotely, actively using tools for remote work and corporate interaction. Staff who have gone through such a shake-up, much
it is easier to convince to use new digital tools. Moreover, internal sabotage involves the idea “why do we, simple employees need it, and so we all good.” But now all without
clear exception that can be wrong, and that digital tools are really needed.
Experts note that the new harsh conditions forced many companies to undertake digital transformation — a process that some infinite was delayed waiting for “better
times.” Ironically, these are the best times proved to be the worst in the sense that it is not left to the it Directors and specialists of other options as soon as struggling to paddle forward to
the digital ocean.
So, many retailers in the conditions of the stores made a breakthrough in the direction of e-Commerce and other companies that lost their offices and workplaces, rushed to migrate to the cloud
applications and data of the third pandemic prompted to create a system of customer Analytics to better understand what they need, with the aim to increase conversion (and before it was “will do, why
to fuss”), some companies started to create digital support centers for clients where they could contact if problems occur in a situation when to call a live specialist
something cannot be customized. Great attention has fallen on the digital communications of employees, some of these tools will operate after the pandemic. The company, which earlier closely
worked with people personally, such as fitness centers, actively went in the direction of videotronic and remote consultation using digital channels of communication. Almost as did psychologists and
business consultants. Voznikla and began to develop industry of digital events: conferences, symposiums and summits. In many cases, these changes has come before, but the barriers kept
enterprises from taking action.
According to statistics, migrating data and applications to the cloud was during a pandemic, a top challenge of digital transformation — this was done at 68% of the companies.
Interestingly, digital solutions created under pressure of time and conditions that were in many cases, according to specialists, is quite decent. This suggests that sometimes tasks are not
only ripe, but overripe, and just waiting for a kick from the outside. On the other hand a lot of failures — so, on hearing the recent problems with the attempt to organize in Russia distance learning, when all or
not at all, or isn’t working, creating a lot of stress for students and teachers, and parents. Also, most remember the problems with “Social monitoring” and applying for
unemployment benefits and benefits for children — not all of them, went smoothly.
One of the problems that remains relevant for almost all companies that are developing digital ways, the question remains, debugging, and testing applications. To launch the app or
test it a little longer, but you will bypass your competitors and take the abandoned market share? Testing is one of the main reasons for the delay release of digital services to the market. Moreover, testing
quite expensive and long pleasure, and it takes on average about 23% of the budget (according to World Quality Report). Among the tips that experts give for a faster and cheaper process
to automate the testing process, we also encourage you to identify business risks and test services, aiming to maximize the effective coverage of key business risks, and not the creation
a certain number of the test cases. In order not to be on the market latest in Forbes emphasize that the need to upgrade the system testing of new digital applications in order
upon this barrier in some of the old barriers disappeared.
digital business transformation, digital transformation, Digitization
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