Another great company that is already making its appearance at this CES 2024 is BMW, which came with a lot of announcements. In this case, the copmanía presented many things, especially in the sections of gaming, streaming and augmented reality.
Gaming, streaming and augmented reality
During its presentation at CES 2024, BMW focused on highlighting innovations and technologies related to the interior of its vehicles, particularly in the areas of software, gaming and augmented reality. Frank Weber, BMW’s chief technology officer, mentioned that the company is focusing on “more content, more customization and more games.”
First of all, the new operating system, called BMW Operating System 9 or iDrive 9, is based on Google’s Android Automotive software, which gives it great flexibility. Thus, customers who purchase the optional “BMW Digital Premium” package will have access to third-party applications, including games, on the infotainment screen of the vehicle, while it is parked or charging at a charging station for electric vehicles.
At the moment it seems that there will not be a large portfolio of games as in Tesla, because it seems that the available catalog will be reduced to some mobile titles, but it is a promising start. In addition, for the first time, BMW owners will be able to use video game console controls to play in the vehicle. Software updates are expected to be released in 2024 to enable this feature.
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In addition to games, BMW is expanding video streaming options in its vehicles. Thus, users and their companions will be able to watch all kinds of content at all times.These options will be implemented in more vehicles in 2024, including models such as the BMW X2 and the entire new Mini line. At the moment it is known, at least, that the BMW i7 will have Amazon Fire TV included as a base.
Another outstanding innovation is BMW’s focus on augmented reality (AR) and mixed reality (MR). The company claimed to be a pioneer in the field, by presenting augmented reality glasses called Xreal Air 2. These lenses project AR content, such as navigation instructions and danger warnings, into the vehicle’s real environment, making driving a much more futuristic action. BMW highlighted its ability to maintain image stability even in challenging driving situations, such as sharp turns or accelerations, thanks to the pairing of the glasses’ tracking system with the vehicle’s sensor data. The company mentioned that it is working with Meta to address potential problems of interacting with virtual objects while moving at high speed, as the goal is always to maintain the safety of the driver and passengers.
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