Experts on advertising and their colleagues working in search marketing, different approaches to advertising campaigns. Who do you trust the promotion of the brand through an automated system purchase (DSP) – the big question.
DSP (Demand Side Platform) system for advertisers, managing ad networks and exchanges. Through it buy impressions based auction, choosing not audience, and placement.
Here are four similarities between Search engine marketing (SEM) and the system of placing contextual advertising.
Auction
DSP and SEM are similar in that the impressions are chosen by the auction: who will offer the lowest cost per thousand impressions, he receives the order.
Key words and placement
If experts in SEM are busy with the selection of keywords, the DSP optimize the campaign on the level of accommodation.
Independent settings
In the DSP Manager manages campaigns as well as events for search engine optimization, and is responsible for the budget. Access to the manual control distinguishes the Manager of search engine optimization from his colleagues responsible for the placement of advertising.
Campaign management
Setting advertising campaigns in the DSP system is the same way, as determined by the budget search engine optimization through a variety of advertising campaigns.
According to the materials: secret-seo.ru
