Video the most popular content on Facebook. Daily users of the social network look 8 billion commercials. The advantage belongs to the live broadcasts: according to FB, they are gaining 3 times more views than regular recording. In the right hands this tool can be very effective.
3 ways to use live broadcasting for business
1. Tell us about the company and the production process
Live stream you can use to talk about your own work environment. Remove the video, which shows the process. If you are ordering (for example, bake a personalized cake), demonstrate the painstaking process of its decoration and delivery to the customer’s door. All this will help to increase the trust of the audience to your brand.
2. Conduct workshops
Show what can be achieved by using your product. Compared to the normal recording from a live broadcast is an important advantage: you will be able in real time to answer customer questions and explain obscure points.
3. Organize online broadcast of events
Time limit of 1.5 hours allows it. You can do live broadcasts from performances, conferences, and trainings. The audience who are unable to get to them, will be grateful to you. If you wish, you can set access restrictions and to do closed online meeting.