The festive December quarter Apple is expected to be extremely successful in Mac sales thanks to new chips M1, claim Analytics and research company, referring to the data on industrial supplies. It is expected that high demand will continue in the first calendar quarter of 2021.
The number of optimistic predictions about the future of its financial reports Apple (AAPL) is constantly growing, and not only on expectations of strong sales of a new line of smartphones with the iPhone 5G and 12 popular wearable devices (Apple Watch and AirPods), but also on the background of the boom in demand for the line of Mac notebooks with the new chip M1.
13-inch MacBook Air, MacBook Pro and Mac Mini was announced in November and immediately became available for purchase in the run-up to Christmas and new year sales.
Publication of report for the first quarter of fiscal 2021, which ends at the end of December 2020, it is expected on 26 January after the close of trading on the stock market.
Data from market research firm IDC showed that worldwide PC sales from October through December 2020 increased by an impressive 26% to 96,1 million units. The growth figure for the full 2020 amounted to 13.1% (compared to year 2019), the catalysts were work from home, remote education and the recovery of consumer demand.
Ryan Reith, Vice President of IDC Worldwide Mobile Device Trackers, noted that the last time such a spurt of growth observed in 2010, when global supplies grew by 13.7%.
According to him, “all the signs indicate that this surge has yet to develop: the power of the consumer market, record sales of gaming PCs and output devices based on Chrome beyond the demand of the education sector to the consumer market”.
Other market experts also expect continued strong demand for PCs in the first calendar quarter of 2021, but warned of a potential decline to the middle of the year.
According to IDC, for the 4th calendar quarter Apple sold 6 551 units from their PC, which is 48.3% more than in the same quarter of 2019, which was not successful in respect of sales of this category at the background of the overall six-year decline in the PC market.
At the same time, the market share of Apple in the holiday quarter rose to 8.0% from a year earlier to 6.8 percent. The company’s estimates of IDC the market share for Apple PC for the entire 2020 of 7.6%, placing the company among the five world leaders (company is inferior to Lenovo, HP Inc. and Dell).
According to the average analytical predictions in the December quarter, Apple has sold at least 5.3 million Macs, the most optimistic estimate made up 5.71 million.
Announced in November the new capabilities of the Mac lineup with chip M1 of own production Apple was promising and has attracted a lot of interest from buyers and analysts and market experts.
Analysts took the appearance of chips in the laptops as a good omen for their future performance and price, and as another confirmation of Apple’s plans to create a shared ecosystem for all their devices. Read more about Marketinfo.pro wrote in the article “this is what it means for Apple to release a new Mac with its own chips M1“.
