Sberbank will consolidate 100% of the “Rambler” and buys from Alexander Mamut 45% stake in Rambler Group. The parties signed binding documentation and closed the deal. Payment for the 45% stake in Rambler Group will
be carried out in tranches. First — in the amount of 3 billion rubles will be paid immediately after the closing of the transaction. The second will be determined and paid during the year.
Also under the deal, Alexander Mamut will sell its stake in the cinema “Art”, 100% of which will be consolidated on the balance sheet of the Rambler Group. Sberbank became a shareholder in Rambler Group in 2019, in
July 2020, increasing its share in equity of the group to 55%.
The press service of the company said that “happy Savings achieved from 2019 results of the cooperation, speed the development of assets Rambler Group and their synergies with the ecosystem”. Service Okko included in
subscription “Bacrim”. In 2019 was launched in selling the console OKKO SmartBox is the first joint device companies in the ecosystem on the basis of which this year was presented SberBox. In the future
Okko will be included in SberPortal — multimedia smart display with premium acoustics, virtual assistant, touch, voice and gesture control.
The main directions of further development of the group involve investments in technology media services, producing their own content, expanding catalog of movies and TV series. Sberbank will retain
focus on accelerated market growth for Okko order to make the multimedia service, the largest OTT platform in Russia. Plans to takeuchii the leadership in the field of online media.
Rambler Group is one of the leaders of the Russian industry of media and entertainment, combining mediaservices the holding Rambler&Co and the multimedia service Okko. On the grounds of the Rambler Group people total
spend over 24 million hours per month during this period were more than 440 million visits. In 2020 the number of unique users total increased by 17%. The group has a full stack advertising
technology RTB (Real Time Bidding), of which ATD “Summer”, DMP, SSP, DSP and others. Non-personal data about users and modern technologies allow to provide the best quality
advertising and create innovative advertising products.
Rambler&Co is ranked first among media companies in Russia in terms of monthly audience of over 66 million users. It includes more than 30 media assets and services, including: portal
“Rambler”, “Feed.ru”, “Газета.Ru”, “championship”, WMJ.ru “the Secret of the firm”, “Motor”, LiveJournal and a number of other media assets. The core audience is 25-45 years. Thanks to the various themed accessories
sites the holding company covers the entire spectrum of interests and needs of different audiences. Rambler&Co also includes a number of B2B and B2C assets, among which service-media platform, “Billboard”,
the largest online platform for the sale of tickets at cinema “Rambler/cashier” and others.
Multimedia service Okko — one of the largest VoD services. In the first half of 2020 Okko became the joint market leader, showing revenue growth of 127%. During the year the monthly audience
Okko increased 6 times and currently has 17 million people. In the library Okko — more than 70,000 movies, TV series, cartoons and educational programs from leading and independent studios.
Part of the content produced its own branch of the service Okko Studios, which, together with the “Savings” presented the project “the Tretyakov gallery with a Cord”. We also launched a joint project “Art
Online” which gives access to the main productions of Russian and foreign theatres, classical music concerts and excursions in the museums of the world. The content of the field of art has gained more than 8 million
hits. Also Okko together with “Sberbank” has launched a weekly performance of rock and pop artists — project “Show ON!”, aimed at the support of the audience during a pandemic. Including
the platform service is available “Okko Sport”, one of the first in the world to launch online sports broadcasts.
