Smart watches for children and the elderly were the most popular| 21.08.2019
The retail network “M. Video” analyzed the market for smart watches and other wearable devices in the last three years. During this period, the Russians acquired 573 million smart watches in the amount of 14.5 billion rubles.
Sales of wearable electronics to maintain a high growth rate of 75-80% in a year, the market drivers serve fashion-the direction of the sports device.
Assessment of the Group “M. Video-Eldorado” for the first six months of 2019, the Russians bought about 300 thousand smart hours of 8 billion rubles, an increase of 60% in units and 75% in the money than a year
the company informed. While more than half of the category was a smart watch with a cost of 27 000 rubles the Average cost wearable accessories increased by 9% to 26 500 rubles. Market leaders
were Apple, Samsung and Garmin.
Fitness trackers are still the most mass segment. Despite the fact that their average cost remained at the previous year’s level and amounted to about 2,000 rubles, during the first half of the Russians
spent 2.4 times more than in 2018. During this period, they acquired one million bracelets in the amount of 2.2 billion rubles, which is 2.5 times larger last year. With a share of 60% of the market remains the leader
brand Xiaomi. Among the most popular manufacturers also include Jet, Honor, Ritmix and Smarterra. The top 5 best-selling models from Xiaomi – Mi Band Mi Band 3 and 2, two devices from
Honor Band 3 and Band 4 NFC, took fifth place bracelet Jet Sport FT-4.
NFC, which now get many of the trackers is of course important, but the key to become a standard protection from moisture and dust, improving the quality of measurements.
Niche smart watch for children and elderly people with the possibility of location tracking, message sending and emergency call using the SOS button has been extremely
in demand showed the most significant positive trend. In January-June 2019 in the Russian market has sold 180 thousand such devices in the amount of about 485 million rubles, which exceeded
in the same period of last year in 3,4 times in the piece and 2.9 times the money. The average cost of devices is gradually reduced, and in the first half amounted to 2 700 RUB. a Leader among
manufacturers began Jet ahead of the Elari and the brand “life Button”.