Sponsorship – not charity, it’s a PR tool. If the charity involves assistance, “no – nothing”, then you need to sponsor for advertising. Sponsorship is an image component that helps buyers better recognize the brand.
Here are the basic options of how to become a sponsor for the benefit of the company.
Education. Establish a scholarship, Grand or any encouragement for successes in study and will enhance the company’s image in the eyes of the students. To you want to get a job.
Medicine. The scope for you if you want patients clinics found out about your drug. Budget medical institution will accept aid in the form of equipment or repair, and doctors will wear the robes with the name of your company or product.
Specialized conferences and exhibitions. There is going to a narrow circle of specialists that you need.
Professional award. Such awards are often held in the framework of the sectoral exhibitions.
Product placement. In 2016, when the traditional Intrusive advertising doesn’t work, it must be submitted in the form of interesting content. To create your long and expensive, so it makes sense to allow hidden advertising in the book, movie or TV series.
Support events and activities. The day of the city? The concert in the Central square? If you hear about the sponsor of the event. However, there is one drawback: the audience is too broad and is not suitable for all strategies.
Media sponsorship. If the product is consumer – it makes sense to cooperate with TV and radio. For specific products it is better to find the relevant media or youtube channel.
According to the materials: prstudent.ru
