The market for drones has exceeded 1.3 billion rubles. Ekaterina Alexandrova | 21.08.2020
The group “M. Video-Eldorado” analyzed the Russian market of drones for the first half of 2020.
The Russians acquired 95 thousand flying machines in the amount of RUB 1.3 billion, sales rose 20% in units and 40% in money, compared with the first half of 2019, which is approximately twice higher than
growth 2019 2018 relative to the Group “M. Video-Eldorado” sales category for the six months in monetary terms increased by 50%.
The peak of popularity of drones this year fell in June – the Russians acquired unmanned quadcopters 42% in units and 110% in the money more than the year before. The average check amounted to 13.7 thousand RUB.
An increased interest was observed in the models for photo and video shooting with Full HD cameras or 4K, the average price of which decreased by 15% compared to last year.
Up to 15% in unit sales and 70% in monetary terms increased the share of advanced phones with great battery life from the upper price segment of 30 thousand RUB., mostly brand DJI
who choose for personal and commercial photo and video shoots. Positive dynamics is shown drones beginner class due to low cost (up to 5 thousand rubles) and the extension
range. Such models are becoming more often as the first device and learning flight control.
About 20% of the sales took drones with camera resolution Full HD and 4K. In monetary volume of the market of such models has occupied more than 65%. The highest dynamics was demonstrated
drones Full HD – their sales have grown in the pieces in 3,7 times and 10 times the money. The main driver was an excessive interest in foldable and light drones DJI and DJI Mini Mavic Mavic Mini Fly More Combo
which is beneficial to combine the top technical characteristics and small for this type of unit, price (average of 35 and 45 thousand rubles, respectively). The penetration of professional models and
the growing accessibility of technology has contributed to the increase in the proportion of drones with protection from collisions with surrounding objects (took about 20% of sales in pieces) and the function of the following owner
(about 15%). On the model with a basic SD and HD cameras had 60% sold quadcopter.
The number of sold devices, the first line was the Russian brand of drones in primary and secondary level Pilotage. The leaders also included Syma, DJI, SPL and Skymoto. In total the top 5
brands, which accounted for about 80% of sales in pieces. First place in the Russian market by revenue from units sold is DJI with a share of over 70%. The best-selling models were Pilotage
Shadow HD FPV (RC62321), Mavic DJI Mini Fly More Combo and Pilotage Falcon X5W (RC61081). In the top 3 in money terms turned out to be three models DJI: Mavic Mini Fly More Combo, Mavic Mavic Pro 2 and Mini.
Unmanned aerial vehicle (drone)
M. Video M. Video