Presentations in the last time I do any business meetings or conferences for experts. How to make a presentation memorable and useful, without spending a lot of their time wasted? We hope our tips you will find a couple of new ideas!
1. Turn on emotions
Most business presentations unbearably boring. How to stand out and make a speech memorable if the subject is not particularly exciting? Engage emotions! Find problem audience, its “pain points” — and then tell us about the invented solutions.
So does, for example, Oli Gardner, famous for his original performances. First, he depresses the audience with a pessimistic slides, to then more effectively present the good news.
2. Let the slides change frequently
The attention span of students continues to decline, especially at conferences where you are not the first speaker. And then there are the distractions, like the exploding phone and the fascinating expanses of the Internet.
The only way to attract and hold the attention of the public — to change slides. Not talking about one slide five minutes — use a few rotating images that will illustrate your words.
3. Install a personal connection with the audience
This does not mean that the presentation should be followed by a long story about your background — if the topic allows, include it in the report itself. So did mark Irwin, talking about the difficulties of defining the audience for paid search. He compared this process with the search for a spouse. To the public he informed that he recently got engaged. In the course of his speech he drew analogies between the various targeting options and dates at different stages of the relationship. It entertained the audience and contributed to the understanding of complex material.
4. Use humor
It can be funny images, memes, gifs — as long as you do consider them funny. In this case, even if the public does not understand all jokes, your enthusiasm and the good mood she’d still passed. And Vice versa — publicized jokes that you yourself do not like, will irritate the audience.
5. Images must be of high quality
Blurry images are annoying. When they during the presentation, increase several times, watching them becomes unbearable. Take your time and find the image in high resolution — for example, to use the various stock. Memes, if they are in your presentation is also better to do it yourself, since the ready-made quality usually suffers. There are a lot of special programs.
6. Add gif-animation
These images are a great way to entertain the audience. But remember: never put them on the slides with important information they will draw all attention to himself. Better put them on the next slide as a reaction to the conclusions and the figures presented. For example, after the slide about low conversions from mobile devices will look perfect funny crying character.
7. Refer to the facts
Your feedback for most professionals is not as important as the facts they want to hear from the Rapporteur of accurate data. All their findings confirm the results of studies, statistics, graphs, etc.
8. Associate my remarks with the practical activities of the students
The staggering but abstract conclusions have no real value until they start to associate with the practice. You talk about the problem? Invite on the next slide the solution. For most people new knowledge are meaningful only if they can be applied in practice.
9. Get feedback through social networks
A good speaker will always offer listeners to subscribe to his profile in social networks and leave your comments on the statement. Such actions of the public, first, demonstrate to the organizers that you are telling about something really interesting and important, and secondly, serve is your performance and attract more listeners next time.
You can also invite the audience to leave the social networking questions and comments during your speech — at least some of them preferably immediately after completion of the report to respond. Your contacts for this duplicate in a few slides.
10. Use the services of a proofreader
Let someone deducts your material. Terrible to find a mistake in the presentation, already standing on the stage. It will show your unprofessional and will distract both you and the audience. Organizers can after a conference to lay out the presentation in free access, so this error will remind of itself still for a long time. To check better to involve another person, because your mistakes are often ignored.
11. Listen to the reviews
When the presentation on which you spent a lot of effort, is finally ready, it is impossible not to fall in love with their offspring. And that’s before the performance you show it to friends and they your enthusiasm is not shared.
Of course, comments will be unpleasant to listen to — but what else will help you to objectively evaluate the result and the time to make necessary changes? Sometimes to listen to the second opinion may be helpful.
12. Effectively use materials
To prepare 20-minute speech sometimes takes weeks. “Is that all? For this was all the effort?” — appears after the completion of the report idea. So your efforts paid off, extract the maximum benefit from your presentation: spread it on the Internet, put links to it in all available social networks. Or write a detailed post on the materials performances. The more content you can create based on the already prepared statement, the more justified are all time expenditure.
According to the materials: rusability.ru