MTS will launch its televideniia Dragun | 19.06.2020
Mobile operator wants to launch TV channels with movies and series, including own production. About it writes “Kommersant”.
Sources of publications have reported that MTS is preparing to launch three TV channels. One channel will broadcast Russian films and TV series, the other overseas, and the third will show both. Perhaps
what TV channels will come into force in 2020.
Running the team will do the former Director of TNT Igor Mishin. He now heads the “MTS Media”. This structure was created in 2019 for the production and distribution of their own content management
cable and satellite TV, IPTV and app MTS TV. Content will be filmed at the Studio “Kinopolis”, which MTS bought in August 2019.
MTS is already negotiating the purchase of content, including “Central partnership”.
The main costs will be for the purchase of content for the launch of the channel to approximately 200 hours of broadcast. In order to recoup investments, the audience must be at least 1 million people, so MTS are not
can quickly get a refund.
Private television operators do not earn a lot, and strengthen the positions in negotiations with content producers. “Pricing on the contract market of satellite broadcasting was formed
when satellite was the only alternative to broadcast TV,” explains a source working in one Telecom company. Now it is not so, but from the old TV prices to drop don’t want to.
Satellite communications, telecommunications
MTS | MTS